OUR AUDIENCE

Our readers are adventurous travelers who value responsible and sustainable exploration of the Southwest and surrounding regions. They are passionate about uncovering local history, cultural heritage, and hidden gems during weekend getaways and adventure trips. Always eager to stay informed, they seek out new destinations and travel experiences that align with their love for community, local cuisine, and unique travel.

$220,000

Average HH Income

$1.85M

Average Home Value

5 to 1 Print Exposure

What Our readers want

Visitors look to spend while exploring new adventures in dining and attractions.

  • Eco-Tourism

  • Culinary Tourism

  • Adventure Tourism

  • Experiential Tourism

  • Luxury Tourism

  • Medical and Wellness Tourism

ACTIVE & Cultured

53%

Interest in Adventure Travel

80%

Interest in Science

31%

Enjoy Sightseeing While Traveling

32%

Wine Enthusiasts

43%

Interest in Arts & Culture

70%

Spend Time in Nature while Traveling

85%

Become aware of Attractions from Print

affluent

  • Passionate to be in the know about the community and regional experiences.

  • Values responsible and sustainable travel.

  • Curious about local history and cultural heritage when traveling.

  • Wants to create more weekend getaways and adventure travel.

  • Cares about personal brand style and fashion.

  • Reads magazines, blogs monthly and 4-6 books a year.

  • Loves to support great causes and believes in being responsible.

  • Studies design trends, real estate and financial portfolio data every week.

  • Loves a good beer and/or glass of wine and boutique coffee houses.

  • Dreams and plans to think about second home.

Distribution

    • BC Ferries

    • Portland International Airport

    • SeaTac International Airport

    • Missoula Airport

    • Victoria Clipper

    • WA. State Ferries-San Juan Island

    • Seattle Cruise Ship Terminal

    • Northwest Event Show

    • Travel + Words Conference

    • Travel Tacoma

    • Bremerton National Airport

    • Boise Airport

    • Spokane International Airport

    • Spirit Mountain Casino

    • High Desert Museum

    • Silver Cloud Point Ruston

    • Sunnyslope wine region

    • Chrysalis Inn

    • Visitor Center Medford

    • Visitor Center Port Angeles

    • Visitor Center Gig Harbor

    • Visitor Center Medford

    • Visitor Center Redmond, Or

    • Visitor Center Tri-Cities

    • Visitor Center Willamette Valley

    • Visitor Center Yakima

    • Oregon Adventure Coast

    • Olympic Culinary Loop

    • Marcus Whitman Hotel

    • Fort Worden Hospitality

    • QFC

    • Whole Foods

    • PCC Market

    • Costco

    • Uwajimaya

    • Fred Meyer

    • Safeway

    • Albertsons

    • Thriftway

    • Target

    • Bartell Drugs

    • Rite Aid

    • Walgreens

    • Haggen

    • Barnes & Noble

    • Elliott Bay Books

    • King County Library System

    • Mercer Island Bookstore

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